設計說明 // 11個如龍鱗般的菱形數字塊圍繞成一個透視的圓圈，寓意龍華新區成立于2011年，大圓圈同時也是龍華區未來打造的產值萬億的數字經濟圈。圓圈中間的圓環和球體現了龍華區處于中軸核心的區位，它更像一只眼睛，見證著龍華人在未來，站在新起點構建城市體系，在雙循環過程中實現新的發展格局，構筑城市未來發展戰略新優勢，催動城市自身聚集和輻射能力的不斷增強，實現城市的迭代進遷！Logo以靛青為主色調，芽綠為輔助色，整體科技感十足，充滿數字化元素，力求用最簡潔的圖案彰顯龍華區的核心、創新、生態、幸福、奮斗！龍華區擁有深圳北站這一大灣區特大型綜合交通樞紐，直達香港西九龍僅需15分鐘，與香港、廣州形成“半小時生活圈”，與武漢、廈門形成“4小時生活圈”。
Digital Longhua·Central Axis New City
The year 2020 marks the 40th anniversary of the establishment of Shenzhen Special Economic Zone and also it is the closing year of the 13th Five-Year Plan. The year 2021 is the 100th anniversary of the founding of the Communist Party of China and the opening year of the 14th Five-Year Plan.
In order to build digital Longhua in an all-round way, accelerate the completion of the central axis new city, and develop the core area of Shenzhen city with high standards, the Publicity Department of the CPC Shenzhen Longhua District Committee and the Shenzhen Graphic Design Association (SGDA) open call for the LOGO design of Longhua District globally.This is expected to further enhance Longhua District’s public relations, upgrade the public image of the new urban area in the new era, create an international ntellectual property for Longhua, and shape a globally recognizable visual identity system for Longhua District.
When conceiving the logo of Longhua District,Shenzhen, we took "digital" and "central axis" as keywords to develop the planning and design, taking into account the development direction, industry,humanities, functions and other characteristics of Longhua District.
Design Interpretation //
The perspective circle consisting of the 11 digital blocks in the shape of diamond likened to dragon scale denotes that Longhua New District has been established since 2011 and that Longhua District will build a digital economy circle with trillion dollars of output value in the future. The ring and the ball in the middle of the circle reflect the location of Longhua District as in the core of the central axis. It is more like an eye, witnessing how Longhua people, standing at a new starting point, build up the city system,create a new development pattern in the process of double circulation, develop new advantages for the future development strategy of the city, and promote its aggregation and radiation capacities for the iterative advancement of the city!Mainly in indigo and complementarily in bud green to make a striking impression of technology, the logo is full of digital elements, aiming to put the core status, innovation, ecology, happiness, fighting spirit of Longhua District into a simple pattern!Longhua District is home to Shenzhen North Railway Station, the mega integrated transportation hub in the Greater Bay Area, from where it only takes 15 minutes to West Kowloon, Hong Kong. With that, Longhua District has a “Half-hour Living Circle” with Hong Kong and Guangzhou city, and a “4-hour Living Circle” with Wuhan city and Xiamen city.